Department of Information and Computing Sciences

Departement Informatica Onderwijs
Bachelor Informatica Informatiekunde Kunstmatige intelligentie Master Computing Science Game&Media Technology Artifical Intelligence Business Informatics

Onderwijs Informatica en Informatiekunde

Vak-informatie Informatica en Informatiekunde

ICT entrepreneurship

Website:website containing additional information
Course code:INFOIE
Credits:7.5 ECTS
History:This course was formerly known as Informatics business (INFOIB). You can only do one of these courses.
Period:period 4 (week 17 through 26, i.e., 24-4-2017 through 30-6-2017; retake week 28)
Participants:up till now 29 subscriptions
Schedule:Official schedule representation can be found in Osiris
Teachers:Dit is een oud rooster!
lab session          Sergio España Cubillo
Slinger Jansen
lecture   Wed 13.15-19.0017-19 BBG-077 Sergio España Cubillo
Slinger Jansen
20-21 BBG-001
22 BBG-065
23-26 BBG-001
Wed 13.15-18.0026 KBG-PANGEA
Fri 9.00-10.4520 BBG-001
22-26 BBG-001
Fri 11.00-15.0017 BBG-075
19-20 BBG-075
22-26 BBG-075
Fri 13.15-15.0023-24 BBG-079
26 BBG-161
Contents:After this course the student should:
  • know what developing a software product entails
  • be able to work with the scientific theories of product software
  • understand how academic results can be turned into successful businesses
  • be able to validate potential business ideas, i.e., use lean innovation and be able to pivot
  • be able to define success metrics and adjust business plans accordingly
  • concisely present a business plan or idea, in the form of pitches and SlideDoc presentations
  • be able to rapidly develop a minimum viable product

A software product is defined as a packaged configuration of software components or a software-based service with auxiliary materials, which is released for and traded in a specific market.
In this course the creation, production and organization of product software will be discussed and elaborated in depth:
  • Requirements management: prioritization for releases, tracing en tracking, scope management
  • Architecture and design: variability, product architectures, internationalization, platforms, localization and customization
  • Development methods: prototyping, realization and maintenance, testing, configuration management, delivery; development teams
  • Knowledge management: web-based knowledge infrastructures,
  • Protection of intellectual property: NDA, Software Patents
  • Organization of a product software company: business functions, financing, venture capital, partnering, business plan, product/service trade-off, diversification
This course is explicitly meant for students Information Science and Computer Science. Pre-arranged or mixed teams are are no problem, it is the product idea that matters.

After the course the students can continue working on the product in the Utrecht student software incubator, called Netherware, see Netherware provides product and business coaching, access to the financial network, and the possibility to perform a master thesis project on your own product.

The aim of this course is to create a prototype and business plan for a novel software product. Students can join the course either with a product idea or without. In both cases your participation in the course must be formally approved. To get approval send your product idea or your willingness to participate in a product to both Sergio España ( and Slinger Jansen ( After you have become part of an approved product team your application to the course will be finalized.

Please note: after subscription to this course you will be put on a waiting list. Once your product idea and team have been approved you will be allowed into the course.

Please also note: Students can only join if they have at least obtained 22,5 ECTS within the MBI, so no first-semester students please.

Literature:The following material is optional. We will use several papers and articles during the course.
Micheal Cusumano: The Business of Software, Free Press, ISBN: 074321580X.
Available from A-eskwadraat, and the regular bookshops.
Course form:This course is run in the virtual software company Netherware. The students form teams around their own product idea, and produce a design and a prototype of the product or service. The students also play a horizontal role in Netherware: Finance, Project Office, Human Resource Management, Technology, Marketing, and Investor Relations.
The Netherware company is running during 12 hours of the week; 4 on Wednesday and 8 on Friday. In this time the following activities take place:
  • Work on deliverables, product, or service
  • Workshop with participatory knowledge transfer
  • Progress meetings of the product teams
  • Horizontal role activities
  • Reporting to the Netherware management
  • Presentations of Netherlands entrepreneurs in product software
Exam form:The course is run as a project, where several deliverables have to be produced.
The course grade is a weighted average of the grades for the deliverables and the presentation. Any activity graded below 6 is to be repeated.

This course can be finished with honors. To do that, students need to show that they can go beyond the call of duty when it comes to the regular assignments (good grades aren't enough). To pass with honors, students need to find their own expert to support them in the business. Furthermore, they need to participate in an external entrepreneurship contest and attend an entrepreneurship event.
Minimum effort to qualify for 2nd chance exam:Om aan de aanvullende toets te mogen meedoen moet de oorspronkelijke uitslag minstens 4 zijn.
Description:For deliverables, please see the external course web site.