Department of Information and Computing Sciences

Departement Informatica Onderwijs
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Onderwijs Informatica en Informatiekunde

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Strategisch management van organisaties en ICT

Website:website containing additional information
Course code:INFOB3SMI
Credits:7.5 ECTS
History:This course was formerly known as Strategisch management org.ontwikkeling en ICT (INFOSMOI). You can only do one of these courses.
Period:period 3 (week 6 through 15, i.e., 3-2-2020 through 9-4-2020; retake week 27)
Participants:up till now 80 subscriptions
Schedule:Official schedule representation can be found in Osiris
lecture          Nico Brand
Inge van de Weerd
Note:No up-to-date course description available.
Text below is from year 2018/2019
Contents:This year we will use Blackboard. Follow this link to get to the site of the course.

The information below gives a good idea of the course, but the dates mentioned are out-of-date.

In the first week, there are two regular courses on Wednesday, February 7 and Friday, February 9, for the whole group.

This year (2017-2018), we will use the fourth edition of the book by Ward and Peppard.

Today’s organizations would not run without information technology. It not only supports the business processes of an organization but also enables totally new business models. For example, think of how Uber, AirBnB, and EasyJet changed competition in their industries by applying information technology in new and innovative ways. Therefore, it is important for organizations to carefully align their Business Strategy and IS/IT strategy. In this course we will address the strategic planning process that organizations conduct to define their business strategy and IS/IT strategy respectively and how to align these two. The different steps of the strategic planning process are discussed as well as the inputs that are required during this process. Outcome of the planning process are the Business Strategy and IS/IT strategy and you learn about the contents of these deliverables. Once organizations have defined their Business and IS/IT strategy they regular revise their strategy as part of their annual business planning cycle. Besides the strategic planning process you will also learn what it takes to manage an organization as you will also run your own beer brewery as part of the course. You will collaborate with other students in running your brewery and have to devise a business strategy that can make you successful in the beer industry. Of course you will also define an IS/IT strategy for your brewery that is in line with your business strategy.

Literature:May change!
John Ward & Joe Peppard: "The Strategic Management of Information Systems: Building a Digital Strategy 4th Edition, ISBN 978-0470034675.
Course form:The course consists of a Theoretical Part and a Business Game. In the Theoretical Part (first three weeks) we will discuss the material from the Ward & Peppard book during the lectures. In the tutorials during these weeks you will be working on assignments concerning the theory from the book. At the end of the three weeks you will take a multiple choice exam that you need to pass to get access to the second part of the course, i.e. the Business Game.

From the fourth week we will play a Business Game in which you will manage your own beer brewery. The business game is played in teams of 5 or 6 students where each of you will have a distinct function (e.g. Chief Executive Office, Chief Information Officer, Chief Production & Logistics ) and corresponding responsibilities. You need to apply for one of these functions by means of a job application letter. During the game you will be responsible for operational matters such as buying raw materials, determine sales prices, making commercials, hiring/firing personnel, buying ICT etc. The decisions that you make directly influence your bottom line, that is how much money your beer brewery is making. Of course, you also need to build your own information system to support the day to day business and to keep an insight in your financial situation. Besides your operational job, your team will also work on strategic issues as your team needs to define a business strategy and an IS/IT strategy. There will also be individual assignments to demonstrate your skills or to respond to events that occur during the business game. At the end of the game you have to make an annual report of the game year that we played and which you have to present to a team of experts as well as the other breweries. As it is a game, you can also win the game by showing that you can successfully run your brewery. Winning the game results in bonus points that count for your final grade.

Be aware: we try to resemble the real world. In the second part of the course you have to work together as a team in the business game.
• We put the teams together on basis of grades scored earlier in the game and preferences for the CxO functions only; gender, religion, and sexual orientation are not taken into account.
• There are five game-days on which you have to be present from 9.00-17.00; these game-days can be considered hectic and stressful.
• In the business game each team has to found a (virtual) beer-brewery. Our assortment of beers to choose from contains alcoholic and non-alcoholic beer types. • We intend to organize drinks on each game-day from 17.00-18.00. Presence is not mandatory for individual participants, but we expect each team to present THEIR beer (bottles, labels, etc.) on one of these occasions.
• Each student has to give an individual presentation for the members of the DEBB; this can be in English or Dutch (except for the CEO, who has to present in English). During and after the presentation you will receive feed-back, just like you would get in a real business meeting. This feed-back is meant constructively, not as criticism (and we are much milder than in real-life business situations).

Check the SMOI course website for the details of this course:

Exam form:Your grade for the course consists of your grade for the midterm exam (30%) and your grade for the business game (70%). The midterm exam concerns a multiple choice exam on the theory in the first three weeks. You need to pass the midterm exam in order to qualify for participation in the business game (!).

Your business game grade depends on your:
- team grade for assignments business game (strategies, annual reports, year end presentation)
- individual grade for assignment business game
- bonus points for winning the game (top 3 gets bonus points)

Further details on the course website.

Minimum effort to qualify for 2nd chance exam:To qualify for the retake exam, the grade of the original must be at least 4.
Description:Number of students is limited due to the business game we play, so register as soon as possible.

Prerequisite knowledge
This course is a logical successor of: INFOB1ISY (Information Systems) and INFOB1OICT (Organizations and ICT). Although these courses are not mandatory, your chances are considered higher in successfully completing the course when you took these courses. If you did not take the suggested courses you should have basic knowledge of information systems and organizations. If you are a student of another faculty you might be interested in the minor in Information Science, the recommended courses are part of this minor. But this minor is by no means mandatory.

Open for students from other faculties
This course is also open for students from other faculties. Before you subscribe please check the prerequisite knowledge for this course. Also note that this course can be taken as part of a minor in Information Science. So if you have a broader interest in Information Science then consider to subscribe for this minor.