Marketing Plan

Course ICT-Entrepreneurship

The goal of this assignment is to create awareness of your competitors and unique selling points.

When planning a software product, market awareness is key. One must be aware of

· Your competitors

· Your product price (and pricing)

· Your competitive edge

· Your unique selling point

The marketing plan should include all the above. The main focus must be on how your product (potentially) changes the world. Please also clarify how this product was conceived by “out-of-the-box” thinking. Finally, be sure to extensively identify competitors and their ability to destroy their competitors.

Please find the marketing template here.

The product price is a rough indication, but must be based on comparable products. The same holds for your unique selling point and competitive edge. Feel free to use different tables to exemplify.